Danish handball star becomes ambassador for MIIEGO

MIIEGO goes on the offensive and enters into a collaboration with Rasmus Lauge.

Rasmus Lauge

Through dedication, talent, and hard work - combined with a solid Danish base and an international mindset, you'll be well placed to go far in this world.

The above is a brief recap of the words that come to Rasmus Lauge's mind as he describes how his career has shaped up. Words that can also be used describe the approach that the Danish audio brand MIIEGO has taken on its growth journey with a focus on developing audio products for an active lifestyle.

For those reasons, Rasmus Lauge and MIIEGO are both looking forward to the handball star's new role as brand ambassador for MIIEGO, where he will be the face of several campaigns in the immediate future, leading up to the World Men's Handball Championship in Sweden and Poland in January 2023.

”We are proud to present Rasmus Lauge as an ambassador for MIIEGO, and we consider it a perfect match. Not just because of Rasmus Lauge's abilities on the handball court and his prominent role in his club, Telekom Veszprémm and on the Danish men's national team. It is just as much because of the match between his own personal values and ours,” says MIIEGO CCO, Michael Panduro Lauge, and continues:

”We fundamentally believe that you can only be a good ambassador for a brand if you also genuinely like the products yourself. And Rasmus does that. Especially the brand new MiiBUDS PLAY earbuds from MIIEGO, which speak to the sports and lifestyle segments alike.”

Rasmus Lauge

Good sound sharpens your concentration
At the same time, Michael Panduro emphasizes that MIIEGO's uncompromising product approach based on high-quality sound and optimal comfort has also played a role in the match, as Rasmus Lauge uses sound as an important part of his everyday training and when preparing mentally for a match. ”Rasmus' story of how he got to where he is today perfectly matches MIIEGO's own approach: An uncompromising and focused effort on design, sound and quality”

”I use sound when training and to get myself ”in the zone”. To me, sound is motivational and a beat and good sound can make me endure even the longer training sessions. Listening to music while I train is important to me. Obviously for motivation, but, like many others, also to forget the pain and push on when it's hardest. And my reason for choosing the MIIEGO brand is quite simply because it is the one that sounds the best and fits the best,” says Rasmus Lauge about his reasons for teaming up with a dedicated sports and audio brand.


Collaborating to increase awareness of the MIIEGO brand

The main purpose of the deal with Rasmus Lauge is to introduce more people to the MIIEGO brand. Getting them to know more specifically what the Danish audio brand MIIEGO stands for and what you can expect from the company's products. Both in Denmark but also outside the country's borders. In addition, Rasmus has already become such a big fan and frequent user of several of the MIIEGO products that it would also be natural to use it in more traditional focused conversion marketing.

"We expect a lot from the collaboration and are delighted that MIIEGO has gained yet another strong and notable ambassador. We already have more than 100 fantastic brand ambassadors on #teammiiego. Each of them with a passion for an active lifestyle and a desire for exceptionally good sound and comfort. So Rasmus is one of many, and of course he also has to prove that he deserves to be on the team; after all, we have won more awards than he has - yet," says CCO Michael Panduro with a smile.

Rasmus Lauge

What is Rasmus listening to?
So, what is on the playlist of one of Denmark's biggest handball stars?

Well, there is a good mix of old classics and contemporary hits. Combined with a few children's songs that have also found their way on to the list because of Rasmus Lauge's two children Noah and Freja; not because it is something Rasmus Lauge usually associates with getting "in the zone" before an important match.

But after clearing out Rasmus' playlist a bit, these top 5 songs remained:

  1. Higher Power - Coldplay
  2. Alle skuffer over tid - Minds of 99
  3. Sunflower - Post Malone
  4. Power - Kanye West
  5. Funeral - Lukas Graham


Facts about Rasmus Lauge and MIIEGO:


Danish audio brand - founded in 2010. Head office in Aarhus.
Specialized in wireless audio for an active lifestyle.
Won several awards and accolades:

  • ISPO Winner – "World's Best Headphones"
  • iFORM Test winner – "Bedst i test"
  • RUNNER'S WORLD – "Editor's Choice" & "Best Value"
  • Women's Running – "Test Winner"
  • Red Dot Award – "Design Award"
  • European Product Design Award

Member of the Danish Sound Cluster
The name MIIEGO means "me" on-the-go with good music in the ears. 


Born in Randers, June 20, 1991
Married to Sabrina, with whom he has 2 children; Freja aged 5 and Noah aged 3.
Clubs in his career:

  • Bjerringbro FH (youth player)
  • Bjerringbro-Silkeborg
  • THW Kiel
  • SG Flensburg-Handewitt
  • Telekom Veszprém

Has played 141 international matches for Denmark, scoring 353 goals.


  • Denmark: 
    • European Championship gold 2012
    • World Championship gold 2013
    • European Championship silver 2014
    • World Championship gold 2019
    • European Championship bronze 2022
  • German champion 4 times
  • Hungarian champion 1 time
  • MVP in the Bundesliga 2018/2019


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