The audio specialists from MIIEGO, which focuses on wireless audio products for an active lifestyle, have become supplier to UEFA and the world's largest club football tournaments.
The ball is rolling again, and the big European football tournaments for club teams are underway.
This year features a completely new league structure. But that’s not the only news this year, as the Danish audio brand MIIEGO is, for the first time, a selected supplier for UEFA.
MIIEGO will be providing exclusive custom-made wireless headphones for all UEFA tournaments this year: the Champions League, Europa League, Conference League, and Women's Champions League.
Headphones, ear cushions, storage bag, and packaging are specially designed by UEFA in collaboration with MIIEGO.
"We are certainly proud to have been chosen as the manufacturer and supplier for UEFA with our headphones for these major international tournaments. The collaboration represents a significant milestone for us, and we have developed special editions of some of our best headphones exclusively for UEFA and their partners. This is one of the absolute largest and most prestigious partners in the world of sports and football," says MIIEGO founder and CEO Christian Jeppesen.
Bo Esbensen (left) is B2B sales manager at MIIEGO, and Christian Jeppesen is the founder and director of the Danish audio brand. They are both excited about the new collaboration with UEFA and the Champions League.
When Only the Best is Good Enough
As a small player in the audio industry, MIIEGO takes the challenge of delivering for UEFA seriously. "In the Champions League, only the best is good enough. We must ensure that the sound experience is of the highest quality, and we need to prove that we deserve to be part of this prestigious company. At the same time, we are the only 'team' from Scandinavia qualified for this season's Champions League," says Christian Jeppesen with a twinkle in his eye.
The Champions League wireless headphones from MIIEGO featuring the well-known star logo.
A Great Recognition for MIIEGO as a brand and supplier
MIIEGO provides exclusive custom-made headphones for all UEFA tournaments this year: Champions League, Europa League, Conference League, and Women's Champions League.
The wireless headphones are special editions of MIIEGO's award-winning BOOM ANC model, featuring individual and unique designs and packaging for each tournament. Jeppesen describes the collaboration as a significant recognition for MIIEGO as a supplier and brand.
Custom-designed packaging for all UEFA product variants
Quality at the Forefront for the Customer
The production of the headphones has been a thorough process, with quality being a primary focus for the customer, UEFA.
“It has been an exciting, but also long and quite detailed process to define the final products, as all product elements have been rigorously assessed and selected. It has been very clear throughout the process that at all levels, the bar has been set very high in terms of quality, with a desire for only the best of the best. So, of course, we have made every effort to meet this standard, and we are very pleased with the result. The feedback so far on the final products has also only been positive,” says Christian Jeppesen.
MIIEGO has developed and produced four special editions of BOOM ANC wireless headphones exclusively for UEFA and the Champions League
Fact Box
- The four special versions of UEFA headphones have been produced exclusively and in limited quantities by MIIEGO. Developed based on the MIIEGO model: "BOOM ANC."
- BOOM ANC has won international awards for design and sound quality, such as the ISPO Award and the Red Dot Award.
- MIIEGO is supplying Wireless Headphones this year to the Champions League, Women's Champions League, Europa League, and Conference League.
About MIIEGO
MIIEGO A/S is a Danish company founded in 2010, specializing in wireless audio products such as headphones and speakers.
The company's focus is on developing innovative products for an active lifestyle.
The name MIIEGO is inspired by: "Me-On-The-Go," which refers to the brand's philosophy behind product development, where the core idea is that the products should be usable on the go.
MIIEGO collaborates with various athletes in product development and marketing through social media and sells its products to consumers, through retail stores, and also in the B2B market via partnerships.
MIIEGO has partnerships with large international companies, including VOLVO, PEPSI, and now also UEFA and the Champions League.
