RE:DUCE by MIIEGO® is a brand new product line of innovative and functional design products with a focus on reducing the use of plastic and using more environmentally friendly materials.

Specifically, the amount of plastic in the products has been reduced as much as possible and replaced by wheat straw fibres – a natural by-product from wheat production.

The products therefore all have a unique and distinctive design expression and surface finish as a result of the wheat straw fibres. This also applies to the included charging cable, as 40% of the plastic is replaced by wheat straw fibres. CHARGE&PLAY consists of 15% less conventional plastic, which is replaced by wheat straw fibres.

The wheat straws come from leftover stalks from grain harvesting. As such, wheat straw is a by-product which is often burnt after the wheat grain has been harvested, emitting CO2 in the process. By using wheat straw instead of conventional plastic, we thus recycle a by-product and at the same time reduce the use of plastic for the benefit of the environment.

For every MIIEGO® RE:DUCE product sold, we donate DKK 3 to WWF to support their work in promoting a plastic-free nature.

All MIIEGO® RE:DUCE products are packed in plastic-free packaging that is FSC-certified and recyclable.