RE:DUCE BY MIIEGO® – WHEAT STRAW AS A PLASTIC SUBSTITUTE
RE:DUCE by MIIEGO® is an entirely new product line of innovative and functional design products focused on reducing plastic use and utilizing more environmentally friendly materials.
Specifically, the amount of plastic in the products has been reduced as much as possible and replaced with wheat straw fibers – a natural byproduct of wheat production.
Consequently, all products have a unique and distinctive design aesthetic and surface finish due to the wheat straw fibers. The same applies to the included charging cable, where 40% of the plastic has been replaced by wheat straw fibers. CHARGE&PLAY consists of 15% less conventional plastic, which has been replaced by wheat straw fibers.
The wheat straws come from residual stalks from grain harvesting. Wheat straw is thus a byproduct that is often burned after the wheat grain is harvested, thereby releasing CO2. By using wheat straw instead of conventional plastic, we are recycling a byproduct and simultaneously reducing plastic use for the benefit of the environment.
All MIIEGO® RE:DUCE products are packaged in plastic-free, FSC-certified, and recyclable packaging.